Transform Client Relationships with AI-Driven Insights

Two12 integrates expert interviews and advanced analytics to identify revenue opportunities and retention risks, empowering client-facing teams and due diligence teams to mitigate risks, align strategically, and drive retention through actionable feedback.

0%

of respondents withhold key feedback in written surveys, but our live interviews reveal deeper insights.

  • Prevent churn
  • Identify opportunities
  • Strengthen relationships
Client Relationship Health Overview

We Turn Relationships into Revenue

B2B teams often rely on limited feedback mechanisms like surveys and NPS scores, leaving them blindsided when revenue stalls or churn happens unexpectedly. Two12 was founded to solve this problem. Our expert-led interviews and proprietary analytics platform uncover the insights that traditional metrics miss—revealing relationship risks, growth opportunities, and strategic misalignments before they impact your bottom line.

"Had Two12 not come in, we would not have remained a client."

CFO, IT Consulting Firm

Why Our Analytics Stands Out

Two12's platform combines qualitative interviews with AI-powered analytics to score client relationships across key dimensions. Our approach uncovers hidden risks, measures trust levels, and delivers insights far beyond what traditional CSAT or NPS metrics can offer. By analyzing sentiment, identifying patterns, and mapping stakeholder alignment, we provide a comprehensive view of your client relationships.

"Two12 gets to the heart of how we're perceived and what we can be doing better. It's become essential to how we manage client success."

— Kevin McCarty, CEO at West Monroe

Two12 Analytics Engine

Trust Score85%
Strategic Alignment72%
Value Perception68%
Risk Indicators3 Found
Executive Misalignment
Value Gap
Roadmap Concerns

AI-Powered Analysis

Patterns detected across 12 dimensions

Deeper Insights

Uncover what clients really think, not just what they say in surveys

Early Risk Detection

Identify relationship issues before they impact your bottom line

Strategic Growth

Turn client feedback into actionable growth opportunities

What You'll Receive In Every Two12 Engagement

We distill deep client interviews into sharp, visual reports that reveal relationship risk, retention blockers, and expansion opportunities. As a leader, you may think your team has a clear view of client relationships. But busy CSMs and unclear client feedback can create blindspots. Our live-interview process uncovers what's really going on and delivers a report with clear, actionable steps to strengthen those relationships.

Two12 Client Report Components

Two12 Client Report

Stakeholder Insights

3 Promoters
1 Neutral
1 At Risk

Key Metrics

Trust Score: 8.2/10
Value Score: 7.5/10

Renewal Likelihood:

85%

Action Plan

  • Schedule strategic alignment session
  • Develop quarterly roadmap with new VP
  • Enhance industry insights in reporting
Two12
Client Alignment Report
Complete Client Report

Executive Summary

Key Account: Enterprise Solutions Inc.

We surface the real story behind your client relationships—clear, digestible takeaways to drive action.

Key Findings

  • Strong trust with primary stakeholders
  • Opportunity to improve technical delivery
  • Risk: New stakeholder misalignment

"Two12's insights helped us identify a critical misalignment with our new VP that would have put our renewal at risk. We've now realigned our approach and strengthened the relationship."

Executive Summary

Perception Scorecard

Communication
4.5
Problem-Solving
4.0
Collaboration
4.3
Strategic Vision
3.2

Beyond Traditional Metrics

These perception metrics provide deeper context than CRM health scores, revealing the "why" behind client behavior and predicting churn risk before it appears in usage data.

Recommendation

Schedule quarterly strategic planning sessions with leadership team to better align on long-term goals and vision.

Perception Scorecard

Relationship Highlights

S

Sarah Johnson, CTO

"The team is responsive and understands our technical needs. Would like more proactive strategic guidance."

M

Michael Chen, Product Lead

"Appreciate the consistent communication and transparency. Would benefit from more industry insights."

A

Alex Rivera, New VP

"Still getting up to speed. Need more clarity on how services align with our new strategic direction."

Key Themes

Strong technical delivery+
Consistent communication+
Strategic alignment with new leadership!
Relationship Highlights

Insights

Perceived Value

75%

Engagement Trend

Q1Q2Q3Q4

Relationship Strength by Area

Technical Delivery85%
Communication90%
Strategic Alignment60%

Key Insight

Strong technical delivery and communication are driving positive perception, but strategic alignment needs attention with new leadership.

Insights

Ready to find out what your clients really think?

Who This Helps

Customer Leaders

  • Prevent churn early
  • Improve stakeholder fit
  • Prioritize retention efforts

For Account Managers

  • Surface upsell paths
  • Identify expansion signals
  • Build stronger relationships

For M&A Diligence

  • Flag risky relationships
  • Strengthen deal confidence
  • Validate revenue durability

Beyond Traditional Metrics

Our live-interview process goes beyond surveys. We engage directly with your clients to uncover hidden opportunities and deliver insights you can act on immediately.

Uncover What Surveys Miss

Surveys stop at scores

We surface the "why" behind client behavior

See What Clients Really Think

Health Scores miss misalignment

We map relationship risks in plain English

Spot Risks Hiding in Plain Sight

Feedback forms get polite answers

We uncover candid insights through expert interviews

Turn Insights Into Action

Generic recommendations lack context

We deliver specific, actionable next steps

Let your clients tell you what they really need.

Partner with Two12 to drive smarter retention, stronger relationships, and long-term revenue alignment.