Our Proven Approach
A structured methodology that delivers actionable insights and drives measurable results
Beyond Traditional Metrics
Why CSAT, NPS, and Health Scores Fall Short
Traditional metrics provide a starting point, but they miss critical insights that only structured interviews can reveal:
Limited Predictive Power
By uncovering hidden frustrations and misalignments, interviews improve churn prediction beyond what CSAT/NPS can offer.
Failure to Capture Qualitative Context
Interviews provide the "why" behind client sentiment, addressing the qualitative gap in CSAT/NPS.
Inability to Address Complex Stakeholder Dynamics
Interviews map stakeholder priorities and dynamics, capturing nuances Health Scores miss.
Lack of Actionability
Interviews deliver specific, actionable insights for preventing churn, strengthening relationships, and driving growth.
The Data Gap
60% of respondents withhold key feedback in written surveys, but our live interviews reveal deeper insights that drive real business value. Every conversation is a data point, and our method makes sure they add up to real outcomes.
The Two12 Difference
Validated Relationships
Know where you really stand—across stakeholders, not just your champions. Our approach gives you a comprehensive view of your client relationships, identifying both strengths to leverage and gaps to address.
- Multi-stakeholder perspective across departments
- Unfiltered feedback from decision makers
- Clear understanding of relationship health
Early Risk Signals
Quiet churn risk becomes visible before it impacts the bottom line. We identify potential issues early, giving you time to address them before they escalate into serious problems.
- Identify misalignments before they lead to churn
- Uncover hidden frustrations and pain points
- Proactively address relationship challenges
Growth Levers
Pinpoint unmet needs and white space for upsell or expansion. Our insights help you identify opportunities to grow your business with existing clients by addressing their evolving needs.
- Identify opportunities for expansion and upsell
- Uncover unmet needs and priorities
- Align your offerings with client strategic goals
Why It Works
Proprietary Interviewing Framework
Our framework is designed to validate assumptions and uncover new insights—fast. We've refined our approach through hundreds of client interviews to ensure we get to the heart of what matters.
- Structured yet conversational approach
- Designed to uncover hidden insights
- Proven methodology refined over time
Experienced Professionals
Our team consists of experienced professionals trained in discreet, nuanced client conversations. We know how to ask the right questions and create a safe space for honest feedback.
- Fortune 500 experience and expertise
- Skilled in building rapport and trust
- Trained to uncover what matters most
Tailored to Complex Environments
We understand internal dynamics, politics, and unspoken blockers in complex organizational environments. Our approach is tailored to navigate these complexities effectively.
- Navigate complex organizational structures
- Understand political dynamics and influences
- Identify and address unspoken blockers
Our Methodology
Structured Interviews
Our interviews are conducted by trained professionals with Fortune 500 experience who know how to ask the right questions and uncover the insights that matter most.
- Conducted by third-party professionals for unbiased feedback
- Designed to uncover what written surveys miss
- Tailored to your specific business context and goals
Actionable Insights
We don't just collect data—we analyze it to provide insights that drive meaningful business decisions and outcomes.
- Hypotheses validated or refuted with real client feedback
- New truths uncovered that weren't on your radar
- Clear recommendations for immediate action
Organizational Clarity
We help you understand the complex dynamics within your client organizations that impact your relationships and success.
- Map strategic priorities across stakeholders
- Identify power dynamics and decision processes
- Uncover unspoken expectations and requirements
Strategic Action
We provide clear, actionable recommendations that help your teams align faster and more confidently on next steps.
- Prioritized action items based on client feedback
- Clear roadmap for relationship improvement
- Validated direction for strategic investments
Ready to get started?
Book a call to learn how our approach can help you strengthen client relationships and drive growth.