The Two12 Difference

What sets us apart and why our approach delivers results

What You Get

Validated Relationships

Know where you really stand—across stakeholders, not just your champions. Our approach gives you a comprehensive view of your client relationships, identifying both strengths to leverage and gaps to address.

  • Multi-stakeholder perspective across departments
  • Unfiltered feedback from decision makers
  • Clear understanding of relationship health

Early Risk Signals

Quiet churn risk becomes visible before it impacts the bottom line. We identify potential issues early, giving you time to address them before they escalate into serious problems.

  • Identify misalignments before they lead to churn
  • Uncover hidden frustrations and pain points
  • Proactively address relationship challenges

Growth Levers

Pinpoint unmet needs and white space for upsell or expansion. Our insights help you identify opportunities to grow your business with existing clients by addressing their evolving needs.

  • Identify opportunities for expansion and upsell
  • Uncover unmet needs and priorities
  • Align your offerings with client strategic goals

Why It Works

Proprietary Interviewing Framework

Our framework is designed to validate assumptions and uncover new insights—fast. We've refined our approach through hundreds of client interviews to ensure we get to the heart of what matters.

  • Structured yet conversational approach
  • Designed to uncover hidden insights
  • Proven methodology refined over time

Experienced Professionals

Our team consists of experienced professionals trained in discreet, nuanced client conversations. We know how to ask the right questions and create a safe space for honest feedback.

  • Fortune 500 experience and expertise
  • Skilled in building rapport and trust
  • Trained to uncover what matters most

Tailored to Complex Environments

We understand internal dynamics, politics, and unspoken blockers in complex organizational environments. Our approach is tailored to navigate these complexities effectively.

  • Navigate complex organizational structures
  • Understand political dynamics and influences
  • Identify and address unspoken blockers

Let your clients tell you what they really need.

Partner with Two12 to drive smarter retention, stronger relationships, and long-term revenue alignment.

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